YuMe, the leading relevant video advertising technology company, announced the launch of YuMe Europe with its first office in London, and the acquisition of Appealing Media, the premium mobile video advertising company serving customers such as ESPN, IPC Media, Bauer Media, and Universal McCann. Already a leader in the UK market, Appealing Media brings seasoned executives and tested technology and network properties to YuMe.
Michael Mathieu, CEO of YuMe, noted that as smartphone and tablet adoption takes off, the mobile video market will grow considerably both in complexity and reach. According to Mathieu, advertising on these platforms needs to be relevant and smart, especially for premium brands. YuMe is delighted to open its first office in the UK and welcomes the executive team of Appealing Media to YuMe, said Mathieu.
Appealing Media’s founder and CEO, Owen Hanks, and senior management team brings over 30 years of experience in the European advertising space to YuMe. Appealing Media has worked with major brands and premium publishers to execute successful complex campaigns across native apps, touch web and mobile web properties and were honored with the Grand Prix award at MobiTech Europe in 2010 for its innovative “Interactive Video Player” ad format.
Owen Hanks, founder and CEO of Appealing Media, said Mobile video is clearly a growth market and by joining YuMe, Appealing Media is increasing its offering for the UK market considerably – both to other publishers but also to other platforms such as online and TV.
According to Miguel Tatay, Director of Mobile for ITN, Appealing Media has been a strategic partner for ITN as the company has worked to drive revenue in its mobile business. Mobile is an emerging and fast growing way to reach company customers and the Appealing Media team has been a great asset in helping ITN navigate its monetization options, said Tatay.
YuMe Europe provides advertisers and publishers with the platform to manage advertising campaigns across all screens – PC, mobile, connected TV, offering the most effective and comprehensive solution for advertisers and publishers looking to reach today’s consumers with video. The European headquarters will be based in the UK at 14 Rathbone Place in London and will serve as the base for further expansion across Europe.
YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies.
16th June 2011